Lately we’ve seen a couple superstar companies like Pinterest and Instagram rise like never before. While I may not agree with their crazy valuations, they are revolutionizing the Internet while we may not even notice it. The world is become visual. With the 8MP iPhone 4S Camera and it being the most used camera on Flickr, everything is changing. Stores like Nike and Sephora are now placing iPads in their stores as displays to bring a visual and dynamic aspect to their store.
Why are Retina displays getting so much hype now? It’s not that it’s some breakthrough technology. I mean it is but if we wanted to build higher resolution displays three years ago, we could’ve but we didn’t. And the reason is because the quality of pictures that the average consumer camera produced was horrible so only designers or companies could create such high quality images. But now with everyone carrying smartphones that have at least 5MP cameras, the quality of images that we post on social networks and other applications are much higher.
Even in the last few months, Facebook has consistently increased the size of the photo viewer to allow for the higher quality photos.
But let’s look at the bigger picture. This is going to effect other industries besides social networking. Big Data is probably the hottest non-consumer industry right now and this will certainly take an effect on it. Search is another huge industry that this will take effect on. Take a closer look the next time you search something on Google. You will notice that it contains primarily text with no images. Recently Paul Graham talked about how we’re ready for a new search engine and I can be sure that the next Google will be much more visual. Think about when you search. How do you determine whether a search result is good or bad? Most of the time you will be able to tell just in the first couple seconds of looking at the page simply because of its appearance and style. If this can be illustrated before the search result is clicked, it would dramatically improve the way that we search.
I could go on and on about the number of industries and products that the higher resolution smartphone camera is changing but in the next couple years you will see a dramatic shift into a much more visual world. Relationships between consumers have become much more visual with products like Instagram but you will see relationships with companies and consumers that create products and offer services become much more visual as well not only in their presence on social networks but as a whole in how they present and define themselves.

